Write high-converting Facebook™ Ads that significantly boost your profit

STOP throwing money away by "guessing" what's going to work and

START running ads that return a PROFIT đź’°

Get Instant Access to The Angle Vault for just $27

Use my top 21 ad angles to position your product in a unique way and capture the attention of your potential customers.

Get it today for only $97 $27

I Need Better Ads!

Master the Art of Getting Sales On Demand

You know how important it is to learn how to ’turn on the traffic tap’ for your business.

But so far, Facebook™ ads have been an expensive gamble.

You've tried all the well-known strategies you've been hearing about. Whether it was using a video views campaign to warm up your audience or duplicating ad sets.

You’ve listened to a half-dozen podcast episodes about ads and have followed a few step-by-step tutorials with the latest, greatest ad strategy du jour.

All of these things SEEMED like good ideas

But why isn’t it working?

Your ads aren't performing because you're not saying the right thing.

Let me tell you something that goes against what you've probably heard about Facebook™ ads:

They're really NOT that complicated.

You don't need an advanced targeting strategy, a bidding hack to game the algorithm, or the latest "XYZ method" in order to get your ads to start performing.

I'm all about simplicity and believe it or not, simple can be very effective, even with Facebook™ ads.

I run ads for many 7-figure clients and most of the time, the campaign setup that I use is nothing special.

Because when you write amazing ads, you're 90% of the way there.

What you say in the ads and how you say it is what is going to capture the attention of your ideal audience.

No matter how advanced your set-up is, your campaigns can only ever be as effective as your best-performing ad.

Read that again:

Your campaigns are only as effective as your best-performing ad.

A good Facebook™/Instagram ad captures attention and piques interest.

The best way to do this is with ad angles. An ad angle, also known as ad hooks, because they hook your audience and make them want to learn more.

The angle is a unique way of communicating a benefit of your product. The angle positions your product in a way that stands out.

Let's look at a few examples of angles so you can see what I mean.

Ad Angles In Action:

Same product, different angles. See how mattress-in-a-box company Endy uses different ads to make the product appealing from a variety of angles.

Angle: Best value for price

This ad claims there is no better option for the great price you pay for this mattress.

Angle: Loved by Canadians

This angle says "others like you are buying this" and capitalizes on our human desire to fit in and keep up with the Jones.

Angle: Convenience

This ad focuses on the convenience of not having to deal with carrying a mattress upstairs.

Get Instant Access to The Angle Vault for just $27

Use my top 21 ad angles to position your product in a unique way and capture the attention of your potential customers.

Get it today for only $97 $27

Hi! I'm Leah

I've been running Facebook™ ads for 10 years for myself and clients.

Do you want to know what the NUMBER 1 factor is for ads that actually convert and generate profit?

It's the ad creative, and more specifically, the MESSAGE you are communicating in your ads.

It happens almost every time that I take over a client's ad account. The ads start performing significantly better and often the only thing I've changed is the ad itself.

Your ad needs a hook or an angle that makes it unique and piques the interest of your ideal audience. The angle positions your product in a way that makes it stand out from the competition.

If you can master ad angles, you can master advertising.

I've Been Behind The Scenes Of These Brands And More

What You Get:

WORKSHOP #1

How To Capture Interest And Stop the Scroll With Angles

We'll walk through what makes angles so powerful and why they are required to succeed with digital advertising. You'll learn how angles can make your ads appealing to just about anyone if you know your audience and your product well enough.

WORKSHOP #2

How To Find And Communicate Your Product's Benefit To Create Irresistible Messaging

This workshop and accompanying worksheet will walk you through the process of identifying why your buyer truly cares about your product. Learn how to communicate the true value of your product when you write your ads so that your messaging is irresistible to your ideal customer.

TRAINING + EXAMPLES

21 Ad Angles

Learn my 21 ad angles that you can adapt for literally any industry and any type of business. I walk through each angle in detail and share several examples so you can see the angle in action.

SWIPE FILE

100+ Ad Angle Examples

The examples are curated from a variety of industries so you can see the angles being put to use in real ads from a variety of companies.

The ads are categorized by ad angle so you can easily browse examples from the angle you're looking for.

Will this work for me if...?

...I'm not a good writer?

Writing great ad copy doesn't require pro writing skills! In fact, simple ad copy usually performs better. Just write like you talk!

This course will help you analyze WHY ads work understand buyer psychology better so that you can write high-performing ads, no matter your skill.

...I don't know a lot about Facebook™ Ads?

You don't need to have advanced Ads Manager skills to be able to create highly profitable ads with these angles.

However, you DO need to understand how to set up a basic ad structure. That's why I'm including my Facebook™ Ads Foundations course as a bonus so that nothing is holding you back from great ads. This free bonus course will help you get your campaigns set-up properly to make sure you're giving your ad angles the best chance at success.

Buy Today And Get These Bonus Products

These bonuses include extra training to make sure you're set up for success with your ads.

BONUS #1: FULL COURSE

Facebook™ Ad Foundations

Start using the ad angles right away, even if you've never created a Facebook ad before. This course walks you through all the basics of creating your Facebook™ ad campaigns, including how to set-up your pixel, campaign structure, and more. Make sure you're set up to have the best chance at success with your angles.

This is a full video training course that will take you at least 3 hours to complete.

BONUS #2: TRAINING

How to Use Audience Insights To Research Your Customers

I'll walk you through Facebook™'s Audience Insights tool where you can access Facebook's data on their users and learn more about your customers. I'll show you how I research my audience so that I can write compelling angles based on their needs and interests.

BONUS #3: TRAINING

How to Tailor Your Angles To Your Audiences

In this training you will learn how to use different angles for different audiences to create hyper-relevant messaging that resonates with who you're speaking to. Includes training on how to adapt your angles for warm and cold audiences.

Get Instant Access to The Angle Vault for just $27

Use my top 21 ad angles to position your product in a unique way and capture the attention of your potential customers.

Get it today for only $97 $27

Who Is The Angle Vault For?

Learning how to use angles is a skill that can make you money for the rest of your life. It's effective no matter which advertising platforms you use (it even works for print ads!) and these angles are unaffected by any algorithm changes.

Business Owners

If you're a business owner running your ads, The Angle Vault will be invaluable for improving your margins, whether your ads are already profitable or not. It's like a shortcut to ads that work!

Advertisers

The Angle Vault is one more tool in your toolbelt to become a better advertiser and create better ads for clients. Especially valuable for the advertisers with a strong technical background but could use more resources on the psychology and creative side.

Copywriters

Improve your craft and learn how to write specifically for Facebook™ ads. This resource will be one that you return to again and again when stumped for new ways to market a product.

Frequently Asked Questions

When do I get access to the course?

You will receive an email immediately after your purchase that will give you access to the course and all bonuses.  

How long do I have access to the material?

You will have lifetime access to all program materials. AND you will also get access to any future updates of the course.  

What about running ads on Instagram or other platforms?

Facebook™ owns Instagram so any mention on this page to "Facebook™ Ads" is referring to BOTH Facebook™ and Instagram ads. However, the ad angles you learn in this course can be used on ANY ad platform (even print ads!).

Does this cover how to run ads?

This course is focused just on how to WRITE great ads.

However, I've included as a free bonus my course "Facebook™ Ad Foundations" which covers all the basics for creating your first Facebook ad campaign. So even if you're a total beginner, you'll have everything you need to get started.  

Facebook™ Ads change a lot, will you update the course?

The ad platform and algorithm changes, but human psychology does not. Most of these ad angles have been used by marketers for centuries and will continue to be relevant well into the future as well.

That said, I will be working on improving this course over time.

Is this a subscription?

Nope! Just a one-time payment.  

100% Money-Back Guarantee

I feel so confident that this training will make your ads more profitable that I'm offering a 100% money-back guarantee.

Here's how it works: if you implement these angles and they don't improve your ad campaigns, simply email screenshots of your ad data as proof and I'll refund the full cost of this program.

Here's a recap of what's included:

This course includes videos, worksheets, and swipe files to help you understand how to take advantage of the power of ad angles in your campaigns and write highly-effective Facebook ads.

  • What an ad angle is and why it's the missing piece standing in between you and highly-effective ad campaigns.
  • How to communicate your product's benefits in a way that makes your offer attractive and irresistible to your ideal audience so they can't help but click and purchase.
  • Learn my 15+ best-performing ad angles, why they work and how you can adapt to any product in any industry.
  • Get access to my templates that you can use to adapt the angles for your own product and my swipe file with 40+ examples of ad angles in action.

PLUS if you buy today, you'll get these BONUS trainings:

  • My Facebook™ Ad Foundations course so you can start using the ad angles right away, even if you've never created a Facebook ad before. This course walks you through all the basics of creating your Facebook™ ad campaigns, including how to set-up your pixel, campaign structure, and more. This will ensure you're set up to have the best chance at success with your angles.
  • My Tailor Your Angle To Your Audience training so you can learn how to use different angles for different audiences to create hyper-relevant messaging that resonates with who you're speaking to. Includes training on how to adapt your angles for warm and cold audiences.
  • My Audience Insights Training, which will show you how I use Facebook™'s Audience Insights tool to learn more about my customers so I can write ads for them based on their needs and interests.


GET INSTANT ACCESS

Start Writing Highly Profitable Ads Today

Use my top 21 ad angles to position your product in a unique way and capture the attention of your potential customers.

Buy Now For $27